OUR INNOVATIONS
From Thoughts To Action
Along with creating great content that consumers love, Time Warner uses scale, leadership, and a culture of innovation to drive the evolution of distribution for our products and the industries in which we operate.
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CONTENT EVERYWHERE
Read about the industry initiatives led by Time Warner to provide increased choice and quality for consumers of our products on digital platforms.
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SHAPING TRENDS
A selection of articles, industry research and reports that spotlight issues which are important to our corporate strategy and the success of our businesses, as well as instances of how these trends and strategies have proven effective for our companies and across the industry.
A LEGACY OF INNOVATION
- In 1923, Time magazine debuted as the first weekly news magazine in the United States.
- In 1927, Warner Bros. released the world's first feature–length talking picture, The Jazz Singer.
- In 1963, recommendations from Time Inc. based on how it delivered magazines led to the introduction of zip codes by the United States Post Office.
- In 1974, People magazine debuted as a standalone publication – it had previously been a section of Time – and went on to become one of the most popular and successful magazine brands in the history of publishing.
- In 1975, Home Box Office became the first TV network to broadcast nationally via satellite, debuting with the Muhammad Ali and Joe Frazier "Thrilla in Manila" boxing match.
- In 1976, the Turner–owned WTCG originated the "superstation" concept, transmitting via satellite to cable systems nationwide and pioneering the basic cable business model. WTCG was renamed WTBS in 1979.
- In 1980, Turner launched CNN, the first 24–hour all–news network, redefining the way the world received breaking news.
- In 1991, HBO and Cinemax became the first premium pay services to offer multiplexing to cable customers, with companion channels supplementing the main networks.
- In 1993 HBO became the world's first digitally transmitted television service.
- In 1995 CNN introduced CNN.com which later became a leading destination for global digital news, both online and mobile.
- In 1996, Warner Bros. spearheaded the introduction of the DVD, which rapidly replaced VHS tapes as the standard for home video.
- In 1999, HBO became the first national cable TV network to broadcast a high–definition version of its channel.
- In 2001, HBO launched the first subscription video–on demand service, HBO on Demand, and later became the first channel to offer all its programming on demand to viewers at no additional charge.
- In 2005, Warner Bros. co–created TMZ.com, which quickly carved out a niche for itself as a go–to site for digital news and video about celebrities and also formed the basis of a syndicated television show.
- In 2008, Warner Bros. put its support behind high–definition Blu Ray technology for home video, helping resolve an industry–wide format dispute.
- In 2009, Time Warner introduced the TV Everywhere initiative, allowing television subscribers to watch content from networks on any device with a broadband connection, at anytime and for no extra charge.
- In 2010, Time Inc. and Turner Broadcasting System, Inc. announced the formation of a strategic digital partnership between Turner Sports, Inc. and CNN/SI to create one of the world's most exciting sports destinations on the web.
- In 2010, Turner Sports, Inc. and the National Collegiate Athletic Association jointly announced the formation of NCAA Digital, a 14-year agreement in which Turner will manage and operate the NCAA's digital portfolio and strengthen coverage of all 88 NCAA championships. NCAA Digital encompasses NCAA.com and additional NCAA digital platforms including mobile web and applications, as well as other connected devices.
- In 2010, Warner Bros. Entertainment became first hollywood studio to offer Movies directly on Facebook®.
- In 2011, Comcast and Time Warner announced long-term TV Everywhere agreement that provides Comcast digital cable customers with access to an unprecedented amount of top–rated shows and movies from Turner Broadcasting System, Inc. networks, including TNT, TBS, CNN, HLN, truTV, Turner Classic Movies, Cartoon Network and Adult Swim.
- In 2011, we debuted HBO GO and MAX GO, the authenticated online video service, which enables HBO and Cinemax subscribers to access programming on mobile devices, including the iPad, iPhone and Android smart phones.
- As of August 2011, HBO GO was available to approximately 80% of HBO's domestic subscriber base, and with 1,400 hours of programming is the most fully-realized example of the TV Everywhere strategy–offering HBO fans incredible quality, choice and utility.
- In 2011, Warner Bros. announced an agreement to acquire Flixster, a highly popular movie discovery application company with over 25 million worldwide users per month.
- In 2011, Warner Bros. Entertainment became first hollywood studio to launch a Social Series on Facebook®.
- In October 2011, Warner Bros. Television Group and CBS Corporation reached agreements to license shows to Netflix and Hulu.
- In November 2011, Warner Bros. Television Group and ABC Entertainment reached agreements to distribute any series produced by WBTVG online via abc.com and Hulu's ad-supported platforms.
- In December 2011, HBO announced distribution deals for HBO GO and MAX GO, its authenticated online video services, with both Time Warner Cable Inc. and Cablevision Systems Corp.
- As of December 31, 2011, all of Time Inc.'s 21 domestic magazines were available as tablet editions. Time Inc. is the first major U.S. magazine publisher to make all of its titles available on all leading tablet platforms, with products designed specifically for this medium.
- In January 2012, Home Box Office and DISH Network L.L.C reached an agreement that will give DISH customers expanded access to HBO's acclaimed programming.